2012 Hot Markets : Printing in a Mobile World
Related is No. 15 PERSONAL CARE ($382B, +4 percent; with $5.7B to print, -1 percent). Consumer demand will remain flaccid as with most discretionary spending. A lack of new mass-marketed fragrances will depress packaging, FSI scent strip and POS print. Diptyque (+>300 percent), an imported brand from Europe, will build out custom perfumeries—a possible new trend in very personalized care. Sector leader Estée Lauder (+12 percent) will lead print usage for cosmetics, hair, skin and sun care products and introductions.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
