2012 Hot Markets : Printing in a Mobile World
Animal care is leaping up as consumers apparently care more about their pets than themselves. Petco (+13 percent) is the pedigreed player in this $55B category. Drug retailers CVS (+13 percent) and Walgreen (+7 percent) will continue a print-rich ad war as big-box discounters take market share. Best offerings are heatset web FSIs, coldset ROP and in-store large-format sheetfed printing. The Northeast and North Central regions dominate this 2.9 percent of total print production.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
