2012 Hot Markets : Printing in a Mobile World

Withdrawing to No. 3 will be BANKING/INSURANCE ($3.73T, +2 percent; with $11.2B to print, -16 percent). Commercial bank re-branding is slowing, with few name changes and build-outs expected in 2012, so debit the demand for signage, forms, checks and sheetfed collateral print. Direct mail will rise as banks push “rewards” programs to encourage debit card use at the same time hidden fees are reintroduced. Regional banks and credit unions are the best prospects for promotional print, especially in the aftermath of the viral “Occupy” and “Withdraw” protests against big banks.