2012 Hot Markets : Printing in a Mobile World
The charge/credit card segment is issuing prepaid incentive cards for gas and other special purposes, and will introduce new installment products this year. Mastercard (+27 percent) is outspending Visa (+13 percent) in POP signage, direct mail and, of course, card production, and Discover (+69 percent) will build momentum as it challenges the two leaders. Some money-center banks may follow; Capital One (+15 percent) in branding its own cards with heavy swipes of print.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
