2012 Hot Markets : Printing in a Mobile World
Related at No. 16 is INVESTMENT/BROKERAGE ($1.15T, +4 percent; with $5.7B to print, 0 percent). Stock brokerages and mutual funds will maintain their print volumes in market newsletters, direct mail solicitations, offering circulars and other narrow web and sheetfed work. Stock and bond offerings will run up with many falling short. Prospectus printing and ROP “tombstones” will continue to proliferate as demand for capital exceeds supply by perhaps a factor of four.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
