2012 Hot Markets : Printing in a Mobile World
Stock brokerages and mutual funds will go long on print, especially in personalized direct mail and digitally printed viewbooks. Novel equity-derived products will be featured. JP Morgan Chase (+11 percent) should rise at a 2.8-times multiple of the market in print because of its ongoing five times the industry average investment in our medium. The three financial sectors will approach 9.3 percent of total print demand, concentrated in the Northeast and West.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
