2012 Hot Markets : Printing in a Mobile World
No. 4 is PUBLISHING/NON-NEWSPAPER ($78B, -6 percent; with $10.9B to print, -10 percent). Book publishing in print will decline as e-books correspondingly rise at a nearly one in 10 displacement rate. J.K. Rowlings’ move to www.pottermore.com and then onto digital books is indicative of the new publishing model where print is an incidental option.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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