2012 Hot Markets : Printing in a Mobile World

Professional and academic publishing are declining as online learning replaces the classroom-and-textbook tradition. Pearson (+3 percent) and McGraw-Hill (-3 percent) continue to pursue personalized e-content as a more profitable opportunity than print. Periodicals will continue to lose ad pages and revenues at a 6 percent to 8 percent pace, even as interactivity and mobile engagement applications are attempted with group ventures such as the five publishers collaborating on Next Issue.