2012 Hot Markets : Printing in a Mobile World

Only 3 percent of magazine printers provide cross-media management and, to date, not very well. Valassis (+16 percent), the integrated FSI publisher/printer, has it right with its RedPlum cross-media products “in-home, in-store, in-motion.” American Greetings (+8 percent), too, will grow at double its competition in greeting cards, driven entirely from mobile and social media apps, links and pushes. Overall, the publishing sector will comprise only 5.5 percent of total print, primarily in the Northeast.