2012 Hot Markets : Printing in a Mobile World
In technologies, TELECOMMUNICATIONS ($1.4T, +9 percent; with $10.9B to print, +1 percent) will be No. 5 and continue heavily in transit, in-store, outdoor, newspaper FSIs and ROP advertising as dual-core competition in tandem with or between wireless carriers and device-makers powers up. AT&T (+19 percent) will be the first billion-dollar print buyer in the category after it combines with another major player. Verizon (+5 percent) will be close behind.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
