2012 Hot Markets : Printing in a Mobile World
New 4G entrants dialing up print will include the Windows Mango and other fruity brands, including tablets from Nokia (-13 percent), Sony (-5 percent) and others. However, Research In Motion (-11 percent) may be Torch-ed and Sprint (0 percent) sprain as market shares fade. Mobile aggregated apps with fast click-throughs will subordinate the nearly one million single destination apps that clutter and clog device displays. Out-of-home print is the most relevant way to reach users on the move.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
