2012 Hot Markets : Printing in a Mobile World
COMPUTERWARE ($673B, +9 percent; with $9.0B to print, -9 percent) logs in at No. 8. Promoting the sales and uses of mobile “apps,” and connections via QR codes and TXT messaging will be an opportunity. Google (+38 percent) mobile paid-click growth and the acquisition of Motorola Mobile will move it ahead of Oracle (+8 percent) and behind Microsoft (+6 percent) in revenues and as the second biggest category buyer. Its Crome group and Adobe will flash forward to HTML5. This single-plug-in creative suite for application development, animation and interactivity is now the standard and a must-learn for our industry to capture a share of cross-media revenue.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
