2012 Hot Markets : Printing in a Mobile World
No. 20 ranked, but with the largest print demand increase, is ELECTRONICS ($769B, +7 percent; with $4.2B to print, +16 percent). Apple (+135 percent), with its iPhone 4S, iOS 5 update and the introduction of voice-activated artificial intelligence apps will make smart devices the biggest print buying category. Most print-condensing will be the iCloud, DropBox and other sub-terabyte data storage evaporations into the cloud. Direct mail, outdoor advertising and FSI solicitations for these “free” repositories of customer data will drive this category.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
