2012 Hot Markets : Printing in a Mobile World
Open web and sheetfed printed home-buyer guides will proliferate, as will signage and P2M during the four years it will take to clear the (over) $400B glut. Adding in resales, a total of 5 million homes could change owners, but again at lower prices because of boomer down-sizing and a substantial reduction in household formations. Commercial real estate is in worse shape, mostly owing to retail where occupancy rates are down by one-third. Mall operators are marketing for traffic with co-op publications and FSIs. Real estate will account for 5.1 percent of all print with no geographic concentration.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
