2012 Hot Markets : Printing in a Mobile World
There will be more redesigned and new models introduced this year than in the entire last decade, revving up print POS, bind-in inserts, ROP, showroom floor graphics and collateral. OEM decal and glove compartment manuals will also accelerate.
Exotic low-priced recreationa/off-the-road vehicles, such as the John Deere (+5 percent) Gator will be introduced, fueling outdoor ads, signage and bind-in inserts. The car rentals segment will consolidate to three companies as peer and co-op car sharing gains popularity in urban and university areas.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
