2012 Hot Markets : Printing in a Mobile World
At No. 11 is TRAVEL/HOSPITALITY ($830B, +4 percent; with $7.5B to print, +5 percent). Print marketing, including the sale of airplane wraps, will be embraced by more airlines/air carriers. Spirit Airlines (+18 percent) is the fastest growth firm in the category.
Passenger traffic is expected to be flat because of fewer flights, chronic schedule disruptions, smaller airport abandonments, and the prospect of huge tax and fuel surcharge increases onto ticket prices. When the latter are subtracted out, airline revenues are in decline. Print in-flight products and POS spending will continue to fall, especially at post-merged UnitedContinental (+4 percent).
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
