2012 Hot Markets : Printing in a Mobile World
Cruise lines are sailing steady with waves of sheetfed and heatset catalog and poster printing. Royal Caribbean (+13 percent) and Carnival (+12 percent) run the category.
The travel planning/reservations sector will fly high. Priceline.com (+24 percent) and its online followers will move to mobile platforms, as with the Orbitz (+20 percent) three-click app for one-stop air, hotel and ground arrangements. Travel agencies will be acquired or franchised as the online brands go retail. Decals, screen signage, outdoor and transit ads, direct mail and large-format POS will be demanded by mid-2012. This sector will book 3.8 percent of total print, concentrated along the East Coast and upper Midwest.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
