2012 Hot Markets : Printing in a Mobile World
GAMING/WAGERING ($663B, +3 percent; with $7.5B to print, +6 percent) pays out at No. 12. Caesars (+4 percent) will continue as the biggest buyer of CRM personalized print among the casinos and on-track/off-track betting parlors, forcing all other players to ante up, especially Las Vegas Sands (+20 percent) and Wynn (+12 percent), as they repatriate Asia profits and rebuild or redesign domestic operations. Casino décor, signage, small-format digital and narrow coldest web direct mail printing, plus outdoor and digital POS, will come up big.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
