2012 Hot Markets : Printing in a Mobile World
Three new casinos will be opened in the new year in Vegas and Atlantic City. OEM print for gaming equipment will hit the jackpot as Williams (+25 percent) and others introduce networked gaming systems and premium participation portals; not your grandma’s slots.
On the other hand, state/provincial lotteries will scratch-off print at zero growth and a reduced print spend, except for outdoor and POS promotions of electronic games. In the pot will be 3.8 percent of all print, with no geographical concentration beyond Nevada.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
