2012 Hot Markets : Printing in a Mobile World
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Apparel makers will continue en-vogue as VF Corp. (+23 percent) and followers acquire hot brand names and take them global. Footwear, especially, will be print-intensive in ROP, catalog and in-store marketing. Tony Shin (+56 percent) and Zappos (+40 percent) are on their toes. Designed in U.S.A. in-store and on-product print should be de rigueur.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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