2012 Hot Markets : Printing in a Mobile World
Marked down is discount fashion with the demise of Syms and others as shoppers prefer big box retailers. TJX (+9 percent) measures tall because it is positioning, with print, as a fashion brands-for-less destination. With many chains cash-strapped, China apparel makers will begin buying, or possessing, blocks of stores. Fashion, overall, will be the second largest demander of periodical and catalog advertising, accounting for 3.7 percent of all print, concentrated in the Northeast, Midwest and West.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
