2012 Hot Markets : Printing in a Mobile World
ENTERTAINMENT ($888B, +5 percent; with $5.9B to print, +7 percent) raises the curtain at No. 14. Streaming media sales (+24 percent) will kill store/mail rentals (-18 percent) as Ultraviolet (+234 percent) and other startups ultimately replace DVDs. Netflix (+20 percent) will control more than one-third of high-definition online video, just behind YouTube. Video on demand (VOD) will reach 5 billion views per day as HD compression reduces bandwidth to allow robust content traffic. Walt Disney (+7 percent) will again be the biggest print buyer, followed by the National Football League (+8 percent).
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
