2012 Hot Markets : Printing in a Mobile World
In recorded entertainment, music consolidations like the Vivendi Universal deal (+6 percent) and Sony (+2 percent) acquiring EMI’s music and publishing Internet arm, respectively, will invigorate re-releases and print packaging. Live concerts/events will take on new life as performances are promoted virally and streamed live to IP fixed and mobile audiences. Rave reviews for printed posters, outdoor, handouts, programs and event-themed merchandise. LiveNation (+3 percent) will be a smash hit at its more than 100 owned entertainment venues. This sector will engage 3.0 percent of total print, concentrated in the West and Northeast.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
