2012 Hot Markets : Printing in a Mobile World
Target (+8 percent) will have Canada in its bulls-eye with a major build-out, but not until 2013. Household repairs/refurbishments has a much better foundation for print. Because of the 2010 Census, the leaders are moving away from and to metro areas that lost and gained population, respectively. Lowes (+7 percent) will close 20 under-performing stores and build 24 new ones! Home Depot (+2 percent) will reposition itself into a more virtual operation, encouraging pre-orders via Web and mobile storefronts. Bad for print is a planned cutback in FSIs and ROP usage. Together, these two sectors will be 5.0 percent of all print, with no geographic concentration.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
