2012 Hot Markets : Printing in a Mobile World
SECURITY/PROTECTION ($220B, 1 percent; with $4.1B to print, -1 percent) is locked in at No. 21, as terror threat assessments ease, troops return from foreign engagements and violent crime rates stay down. Property protection leader Tyco (0 percent) will search for new businesses to catch fire. Only data/document integrity/security will continue as a buyer of transit and business-to-business direct response, led by Symantec (+14 percent) as it expands into managed security services. This sector will secure 2.1 percent of total print, with no primary geography.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
