2012 Hot Markets : Printing in a Mobile World
LEISURE ACTIVITY ($189B, 0 percent; with $4.0B to print, +10 percent) will rank No. 22 with a substantial increase in advertising, and the remaking of aging parks and destinations as with Six Flags (+9 percent). Digital grand-format graphics for walls, rides and other decorations and displays will queue up, as will promotional hand-outs, FSIs, discount coupon books and other print-intensive traffic builders.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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