2012 Hot Markets : Printing in a Mobile World
At No. 25 is ELECTIONS/POLITICAL ACTION ($11B, +380 percent; with $1.7B to print, +500 percent). Screen, sheetfed and digital signage, ad premiums, newsletters, flyers, transit and outdoor ads are among the biggest print spends to gain votes. Political action (PAC) advocacy and attack campaigns will also proliferate with direct mail, ROPs and FSIs.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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