2012 Hot Markets : Printing in a Mobile World
All together, the 25 largest market sectors should constitute more than 93 percent of total print purchases.
As overall industry demand declines by nearly 3 percent, managements must identify, and then execute on, three or more market category matches. Selling smart in 2012 is an imperative. PI
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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