2012 Hot Markets : Printing in a Mobile World
Beers/malt beverages will foam up as Budweiser (+4 percent) upgrades and expands its breweries in the 2012-2014 time frame. It will regain share by acquiring micro-brewer brands from Hawaii to Puerto Rico. Molson Coors (+2 percent) will raise in-store ad spending as it tries to gain space against Bud.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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