2012 Hot Markets : Printing in a Mobile World
Also brewing will be coffees and teas where new enhanced brands, such as Organo Gold (+>300 percent), will become billion-dollar sellers with multimillions in print buys. Starbucks (+19 percent) will build new stores offering “evolutionary” pure juices. Signage, labels, coupons and FSIs will bubble forth. Mainstay carbonated soft drinks producers Coca-Cola (+13), Pepsico (+12 percent) and National Beverage (+4 percent) will be flat in their print buys.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
