2012 Hot Markets : Printing in a Mobile World

Eating out is rounding up to two nights a week. Casual dining establishments will serve more nutritious entrées and promote dining “experiences” to outperform the fast food/take-out segment, as in Chipotle (+20 percent) vs. McDonald’s (+7 percent). Burger King (-6 percent) will reinvent its print-intensive Kid’s Crown program, freshen up its food offerings and speed up the remodeling of 12,300 stores.