Hotter Sales, Less Cold Calls --Sherburne

Include a compelling quote from a satisfied customer. And include a call to action—for example, "to learn more call us," or "visit our Website." Address it to the specific contact you are trying to reach—the vice president of marketing, the director of training, or another executive in the organization who is interested in improving business results. And give them a reason to respond. "We sell printing" is probably not going to do the trick!