Hotter Sales, Less Cold Calls --Sherburne

The second piece, mailed approximately two weeks after the first, should be related to the first, but add more reasons why they should respond. Maybe it is a discount on the first order or a compelling business reason why they should use your services as opposed to others that are available. Be sure to eliminate those who responded to the first mailing from the list for the second mailing. And add a stronger call to action.