Hotter Sales, Less Cold Calls --Sherburne

The third piece, following the second by a week or two, might be in the form of a personal letter from the company president or the sales rep to the specific individual you have been communicating with in the first two parts of the campaign. In that letter, summarize the value you can bring to their business and indicate that someone will be calling them to schedule an appointment for further discussions. And then call as promised!