Hotter Sales, Less Cold Calls --Sherburne

Defining Marketing

According to Princeton University's WordNet, an online reference service, marketing is defined as "the commercial processes involved in promoting, selling and distributing a product or service." Most corporations employ marketing professionals and, in fact, those very marketing professionals are often the best sales contacts for you as you approach companies to peddle your wares. Most of the printed materials we produce on a daily basis can be categorized as marketing materials—brochures, sell sheets, advertising inserts, direct mail, and even business cards and annual reports. We are experts at producing these materials.