Hotter Sales, Less Cold Calls --Sherburne

This type of follow-up with a client to find out how the printed pieces we provided to them helped them achieve their business objectives is probably one of the simplest forms of marketing to implement. As Truncale points out, we have all the details. Companies pay a lot of money to get that level of detail about their customers and clients, and here we have it right at our fingertips! What a shame not to use the information for the benefit of both you and your clients.