Hotter Sales, Less Cold Calls --Sherburne

But let's talk about another benefit of marketing: Getting new clients. Have you ever thought about what a sales call costs you? And how many of those sales calls end up being orders? Let's look at a simplistic example.

Assume your sales rep costs you $125,000 per year for salary, commissions, field expenses and benefits. There are approximately 223 work days in a year.