Process Integration — Executing the Triple Play

• Runs of 250 to 500 impressions are up for grabs by three types of printing systems—digital, DI (Direct Imaging) and automated sheetfed presses. Both DI and newer sheetfed presses can be competitive for runs of 500 to 1,000 impressions.

Padgett Printing, in Dallas, makes a nice real-world case study for many of the trends reshaping the market. It has been offering sheetfed and half-web offset printing for decades and digital color printing for more than five years.