Process Integration — Executing the Triple Play

One of the more recent additions to Padgett’s arsenal is an eight-color sheetfed press with perfecting. “It has enabled us to offer a seamless transition from the one-side sheetfed world to the half-web quantities,” Chebuhar reports.

In the past, there were times when the company approached customers with a specific identity, such as a sheetfed printer, he says. Capabilities-based targeting had the effect of pigeon holing the shop to certain products and opportunities. “We’ve missed out on other opportunities just because we weren’t looking for them or we had conditioned our customer to only think of us for certain types of work,” relates the sales manager.