Job Workflow — Ending the Digital Divide

Turnaround time and quantity are the primary determining factors for which production method is used, but color gradients and corporate colors can also tip the balance to offset in certain cases, Willis says. Clients are told how a job will be produced, typically at the quote stage.

“We’ll tell them the only way we can get this to you in the amount of time specified is to go digital. Sometimes they accept it, sometimes they don’t,” she reports. In the latter case, suddenly the turn time ends up being not so important any more.