Job Workflow — Ending the Digital Divide

“What we’re trying to push is relevant print with a purpose,” he explains. “The client has a reason to print; we print enough for that purpose and that’s it. We don’t print a lot of extra copies to store on a shelf for six or 12 months.”

To compete in that arena, the company has installed two Xerox iGen3 digital color presses, four Xerox DocuTech 6180 monochrome units, two (two- and five-color) 29˝ Heidelberg Speedmaster perfectors and several smaller presses. Western’s operations are housed in one facility that employs about 70 people. It looks to partner with Fortune 1,000 companies and meet their needs for marketing and training materials.