Achieving Discounts -- New Numbers, Same Advice

If you really want to be ahead of the curve, consider adopting the IMB. That format is larger, more complex, and holds more information than the current POSTNET format (which will be eliminated in 2011). But moving to the IMB may require some investment in hardware and technology upgrades. These costs have caused some mailers to balk at making the move before they have to, and they were not impressed at the discounts being offered by the Postal Service.