Achieving Discounts -- New Numbers, Same Advice

However, the strategies for optimizing presort discounts in May 2009 will be essentially the same as they were in 1976: Sort as much mail as possible to the finest extent possible. But that’s the easy part, especially with presort software that guides mail preparation and generates any necessary postal reports. The hard part is accumulating the volume; volume enables density, and density is key to optimizing presort. It’s much more difficult to develop density (and optimize presort) with 10,000 pieces distributed nationwide, than with 10,000 pieces going to a single city.