Nonheatset Printers — Cold Webs Commercial

Walker adds that the new press will allow WTE to both pursue new commercial jobs and expand some of their current special sections. “One that comes to mind is the Home Builders Association’s Parade of Homes. Because of color limitations, we have never been able to do justice to the quality and beauty of the homes. The section, from the reproduction and quality standpoint, has always been somewhat of a disappointment to me. Also, in the past, we haven’t pursued more magazine-type projects with a slick sheetfed cover and newsprint inside, but we can now, because the quality and color will allow us to do that.”