Nonheatset Printers — Cold Webs Commercial

The Penny Saver, a 7x10˝ newsprint publication, has a weekly press run of 2 million copies, comprised of 160 individual publications. The Vista plant also runs a half-size monthly publication for the same circulation base.

“Our sales representatives were dealing with significant competition,” says Emmet Rixford, press director at Penny Saver. “They felt we had to offer four-color printing on glossy stock to compete. We considered heatset equipment, but were reluctant because of both cost and space limitations. When Flint Ink came out with its UV ink at a reasonable cost per pound, we decided to install a system from Prime UV on our Goss Magnum press in 2005.”