Digital Finishing: Different Paths to Success
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In terms of client education, DiGiacinto says that the variety of folding options and concealed Wire-O binding are some of the most likely candidates for making clients say, "I didn't know you did that!" "You can do Wire-O, but by adding a wrap-round cover with a glue strip, it becomes something much more unique and people think of it as a more polished piece," he says. "On a bookshelf, it looks perfect bound. The old saying goes 'you can't judge a book by its cover,' except people always do."
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Heidi Tolliver-Walker
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