Digital Finishing: Different Paths to Success

Even though it's not a digital process, DiGiacinto also shows Japanese stitching during initial client meetings to reinforce that Express Printing isn't just a digital production, mailing and fulfillment shop. "We coat and get either a soft touch or use a special paper for the cover like Touché," he says. "The second it's in your hand, [you realize] it's something different. When people feel it, they feel compelled to open it."