Digital Finishing: Different Paths to Success

Knowing that shaped and dimensional mail gets far higher response rates than traditional (even personalized) mail, Hirsch turned to straight paper path, small-footprint digital systems to help him develop a process to make even personalized, diecut mailers profitable at ultra-short runs. The process, which is patented in eight countries, turns Fiery-driven, connected color copiers into digital presses capable of running unique diecut templates.