Digital Finishing: Different Paths to Success

Hirsch works with Nutley, NJ-based Rule 1 Dies and Holographic Finishing in Ridgefield, NJ. The papers (including metallic papers) are diecut and pressed in such a way that they hold the shapes together, even when traveling through most digital presses.

"Diecutting adds about a nickel to the piece—that's it!" exclaims Hirsch, who has won hundreds of industry awards for his innovative marketing campaigns, including a coveted Xerox PIXI award. "Now I can take that $125 cost per lead down to $25 for my clients. I'm a big proponent of 'if it's not personalized and shaped and dimensional, it's not worth sending.' "