Dana on Marketing Messages: A-Marketing We Will Go

4. Consider Generation C. You probably know about the people known as Generation Y, a.k.a. the "Millennials." They follow Generation X, and there's not a clear consensus as to what date marks their beginning. I have read that Gen Y typically dates from the early 1980s to the early 2000s. Well, forget about them. It's time to focus on Generation C: those born after 1995. These folks have grown up—and are growing up—constantly connected to one another by technology. I've read that "C" stands for Connected, in fact.